Ashoor Nasser

Led design efforts that helped retain the company’s highest-paying client (GCC oil major) for over 2 years, shipping 25+ features and expanding business scope through consistent engagement.

Improved exam experience for a national platform used in 227 cities by conducting UX research

through 1:1 interviews with 7 candidates—redesigned the interface to reduce cognitive load, with

100% of users finding it clearer and easier to navigate.

Designed guided learning journeys and interactions for a UK-based wellness platform, helping launch a one-of-a-kind subscription product competing with Headspace and Calm.

Helped deliver an idea submission app in 8 weeks for a global F&B company, designed to boost innovation through gamification, rewards, and leaderboards.

Improved UX compliance across projects from 68% to 89% in just 2 weeks by introducing structured documentation practices—including solution documents, screen & state lists, JTBDs, and user flows—aligned with Viamagus standards.

Accelerated project kickoffs by reusing in-house design system, customizing variables like font, color, and sizing through a structured token system—enabling faster alignment, theming, and visual consistency

Prototyped complete end-to-end user interactions, providing stakeholders and engineers with clear visibility into functionality resulting in faster alignment and reduced ambiguity before development.

Leveraged AI to reduce execution time across design workflows, leading a 2-week workshop with designers and engineers to audit existing processes and accelerate research, prototyping, moodboarding, and design - dev handoff.