Ashoor Nasser
Product Designer
About
Helped ship 13 enterprise applications and 2 consumer applications.
Product designer with a knack for prototyping, navigating ambiguity, and shipping quickly. I enjoy making design collaborative — whether that’s running idea workshops, prototyping out loud with engineers, or drawing the first messy version on a whiteboard.
Helped ship 13 enterprise applications and 2 consumer applications.
Product designer with a knack for prototyping, navigating ambiguity, and shipping quickly. I enjoy making design collaborative — whether that’s running idea workshops, prototyping out loud with engineers, or drawing the first messy version on a whiteboard.
Experience
Sr. Product Designer
Viamagus
·
2023-NOW
Led design efforts that helped retain the company’s highest-paying client (GCC oil major) for over 2 years, shipping 25+ features and expanding business scope through consistent engagement.
Improved exam experience for a national platform used in 227 cities by conducting UX research
through 1:1 interviews with 7 candidates—redesigned the interface to reduce cognitive load, with
100% of users finding it clearer and easier to navigate.
Designed guided learning journeys and interactions for a UK-based wellness platform, helping launch a one-of-a-kind subscription product competing with Headspace and Calm.
Helped deliver an idea submission mobile app in 8 weeks for a global F&B company, designed to boost innovation through gamification, rewards, and leaderboards.
Improved UX compliance across projects from 68% to 84% in just 3 weeks by introducing structured documentation practices—including solution documents, screen & state lists, JTBDs, and user flows—aligned with Viamagus standards.
Accelerated project kickoffs by reusing in-house design system, customizing core variables like font, color, and sizing through a structured token system—enabling faster alignment, theming, and visual consistency
Prototyped complete end-to-end user interactions, providing stakeholders and engineers with clear visibility into functionality resulting in faster alignment and reduced ambiguity before development.
Leveraged AI to reduce execution time across design workflows, leading a 2-week workshop with designers and engineers to audit existing processes and accelerate research, prototyping, moodboarding, and design - dev handoff.
Product Designer
Viamagus
·
2021-2023
Designed a sustainability-focused fleet management experience for a leading telematics provider, helping both small and large fleets reduce emissions and cut operational costs—enabling annual savings for large fleets through gamified metrics, electrification tools, and behavioral nudges.
Worked on designing a fleet management app for Autonomous Mobile Robots (AMRs) to help warehouse managers easily assign tasks, track robot activity, and streamline daily operations—reducing manual effort and improving overall efficiency on the warehouse floor.
Redesigned the UX for a US based revenue marketing platform to help B2B marketers optimize campaign performance, reduce acquisition costs, and manage tasks—delivering a fully reimagined MVP within 3 months alongside a cross-functional team.
Designed a mobile-first escalation tool for one of the world’s largest beverage companies, allowing delivery drivers to report issues in real time, stay connected offline via SMS fallback, and streamline communication—reducing delays and improving on-ground operations.
Sr. Product Designer
Viamagus
·
2023-NOW
Led design efforts that helped retain the company’s highest-paying client (GCC oil major) for over 2 years, shipping 25+ features and expanding business scope through consistent engagement.
Improved exam experience for a national platform used in 227 cities by conducting UX research
through 1:1 interviews with 7 candidates—redesigned the interface to reduce cognitive load, with
100% of users finding it clearer and easier to navigate.
Designed guided learning journeys and interactions for a UK-based wellness platform, helping launch a one-of-a-kind subscription product competing with Headspace and Calm.
Helped deliver an idea submission app in 8 weeks for a global F&B company, designed to boost innovation through gamification, rewards, and leaderboards.
Improved UX compliance across projects from 68% to 89% in just 2 weeks by introducing structured documentation practices—including solution documents, screen & state lists, JTBDs, and user flows—aligned with Viamagus standards.
Accelerated project kickoffs by reusing in-house design system, customizing variables like font, color, and sizing through a structured token system—enabling faster alignment, theming, and visual consistency
Prototyped complete end-to-end user interactions, providing stakeholders and engineers with clear visibility into functionality resulting in faster alignment and reduced ambiguity before development.
Leveraged AI to reduce execution time across design workflows, leading a 2-week workshop with designers and engineers to audit existing processes and accelerate research, prototyping, moodboarding, and design - dev handoff.
Product Designer
Viamagus
·
2021-2023
Designed a sustainability-focused fleet management experience for a leading telematics provider, helping both small and large fleets reduce emissions and cut operational costs—enabling annual savings for large fleets through gamified metrics, electrification tools, and behavioral nudges.
Worked on designing a fleet management app for Autonomous Mobile Robots (AMRs) to help warehouse managers easily assign tasks, track robot activity, and streamline daily operations—reducing manual effort and improving overall efficiency on the warehouse floor.
Redesigned the UX for a US based revenue marketing platform to help B2B marketers optimize campaign performance, reduce acquisition costs, and manage tasks—delivering a fully reimagined MVP within 3 months alongside a cross-functional team.
Aviot Architects
Aviot architects
·
2017 - 2021
Designed and executed award-winning residential and commercial spaces over 4 years, handling 3D modeling, interior and furniture design, detailed drawings, and cross-functional coordination with engineers and project managers.
Education
Bachelor's Degree In Architecture and Design
Hindustan University, Chennai, India
·
Specialized in UX strategy, user research, and prototyping. The program deepened my ability to design user-centered products and aligned perfectly with my transition into frontend and design engineering roles.
Certifications
Languages
English
Fluent
Hindi
Fluent
Arabic
Moderate
Malayalam
Fluent